“Playthings” won Best PSA at the AICP Awards in June 2015, securing its place in the permanent collection of New York’s Museum of Modern Art.

Directed through McCann’s in New York, the spot notched up 1.5 million hits in its first day on youtube – and has sparked debate in Time and  The Washington Post.

“Playthings” also won 2 Cristal Awards in 2014, including Grand Cristal.